# Ford, Edsel (1893-1943) president of Ford Motor co. until his death in 1943. In 1958, during the presidency of his son, Henry Ford II, the Ford Motor co. put a car on the market named after Edsel Ford. The "Edsel" was one of the biggest flops in the automotive industry, resulting in a loss of $250 million in two years for the Ford Motor co. Reference here to Edsel Ford is in regards to Henry Ford II under whom the "Edsel" was such a failure. See also Ford Motor Company in this glossary.